A summer of sport like no other is now in full swing, but how much will the price of a pint affect the party mode of a nation that loves the Euros, Wimbledon and the Olympics?
Sports Fans Empty Pockets
Sports fans this summer are expected to empty their pockets into the country’s economy as major tournaments take place.
A Summer of Sport
In a jam-packed summer of sport in 2024, pubs across the country are expected to be full, while pints are expected to be poured.
Heavy Drinkers, Heavy Spenders
According to a survey from American Express, individuals heading to the pub this summer are going to spend a huge amount of money on drinks alone.
Sporting Events Taking Place
The main sporting events taking place this summer include the Euros, Wimbledon, T20 Cricket World Cup and finally the Olympics. But how much are people willing to spend?
Average Spend of Drinkers
According to the survey, on average an individual will spend £400 on drinks alone in pubs watching different sporting events this summer.
Making the Most of the Summer
The Vice President of American Express, Dave Edwards, said that fans were going to “make the most” out of the sport this summer, despite England fans’ frustrations so far.
“An Unrivaled Summer”
Edwards said, “Whether it’s in stadiums, pubs and bars, or at home, the data shows we are making the most of an unrivaled summer of sport.”
UK’s Passion for Sport
“The UK is passionate when it comes to sport and our latest American Express research shows how fans are willing to spend to feel involved in the action,” Edwards continued.
British Pub Culture
Despite watching the England matches down the pub being part of British culture, the survey showed a statistic that reflects a sign of the times.
Cutting Costs on Beer
Many appear to be cutting on the rising costs of pints in British pubs by watching England games at home this year.
Countering Rising Costs
According to the survey, 90% of those surveyed will watch at least one England game at home this year, which could be attributed to the rising costs.
Community Benefits
Pubs will not be the only ones to earn a bonus this summer. Events like Wimbledon, which will take place in London from 1 to 14 July, will also benefit communities.
Germany and France Receive Economic Boost
The UK will not be the only country benefiting from sporting events, as Germany and France receive major boosts.
Thousands of Fans Anticipated
The Euros features 24 teams across Europe and will be hosted in various parts of Germany. Each country will attract thousands of fans to the host nation.
Huge German Economic Boost
German bars and restaurants will no doubt benefit, with millions expected to be added to the economy.
Scottish Fans Turn Up
Before their dramatic European cup exit, the Scottish fans reportedly outdrank a boozer in Munich for the first time in its history.
Olympics in Paris
Elsewhere, the Olympics will be held in Paris this year, and while this brings huge economic bonuses, the city will be on high alert.
Paris on High Alert
Security will be tighter than ever in Paris as the Olympics hit in August after concerns about interference from terrorist organisations.
Brits to Spend Extra £233 Million
According to analysis by Experian Economics, these sporting events will see Brits spend around £233 million on days out watching their favourite athletes.
Effect of Sport
The economic boost brought to the country shows the powerful effect that sport has on this nation.
Featured Image Credit: Shutterstock / Africa Studio.