Steve Hoyles

In the run-up to the general election, attention has turned to the various parties’ manifestos. What is the big message to take from them all? Labour is listening. Polling Informs Parties Unlike historical elections, parties now have access to vast amounts of information. They can do their research and collect input from polling companies.  Policy … Read more

The Conservatives have resorted to bringing out a controversial former leader to help endorse candidates in the upcoming general election.  Boris Is Back – Sort Of Boris Johnson will be putting his name on several thousand letters that will be sent out in Tory seats ahead of the election.  Letters Urging Against Reform UK Support … Read more

It’s much easier to be a critic than a problem solver, as Nigel Farage is currently finding out. Whilst he has made a name for himself as a thorn in the establishment’s side, he’s having to learn the hard way that politics comes with scrutiny. Opposition Is Easy Nigel Farage has steadily grown in fame. … Read more

The election campaign for the Tories has been a disaster so far. Polling data shows they’re rapidly losing vote share, and Rishi Sunak can’t open his mouth without hurting his chances. Despite that, he might have a few reasons to be cheerful. Inflation Data Looking Good We expect the UK inflation rate to drop to … Read more

A new bill aimed at reducing homelessness in the UK has been criticized for being cruel and heartless. Elements of the Criminal Justice Bill have come under fire from various angles, including MPs and charities. Bill First Introduced by Suella Braverman The Criminal Justice Bill was introduced to Parliament by former Home Secretary Suella Braverman. … Read more

Building an election strategy has been more accessible in a world full of polls, social media, data collection, surveys and the like. The Tories just don’t seem to have gotten the memo, and it will lead to their biggest defeat ever.  Data, Data and More Data  The political parties have staff who spend their time … Read more

If you need any proof of the ‘Farage Effect’ on the right wing, the latest polling information provides it. For Sunak and the Tories, it makes for depressing reading. Reform UK Climbing Since his return to active campaigning for Reform UK, Nigel Farage has seen the party rise to 19% in the voting intention polls. … Read more

The latest YouGov polls show a surprising change in voting intention. There’s a suggestion the minor parties’ messages are getting through – something the big guns need to work on. Wafer Thin Gap on the Right The big worry for the Tories is the slip from low to lower. They were polling around 21% of … Read more

There are several reasons why Labour can’t be complacent in the run-up to the general election. Although the polling suggests it’ll be an easy Labour win, let’s look at some potential hurdles in wait. Lack of Young Voters Registered Data from 2022 shows that around 60% of 18-year-olds were registered to vote. Not all these … Read more

It has been over two weeks since Rishi Sunak surprised the nation by announcing that a general election would be held on the 4th of July. Campaigning has been a disaster for the Tories, and this week was no different. Attack Lines Forming Typically, in an election run-up, the major parties will campaign on a … Read more